Read if you want to turn your school into a Student Magnet.
Attract Quality, Paying Students Using The Student Magnet™ Website
Let me show you how martial arts school owners go from “BEGGING” to ATTRACTING: a predictable tool for consistent growth on auto-pilot…
From the Desk of a martial arts school Marketing Expert near Atlanta, GA
If you are a martial arts school owner, this letter could change your life forever. What I am about to share with you here has already changed the lives of hundreds of martial arts school owners.
But first, let’s get all the cards on the table. I want to do more than give you information. I want to equip you with the tools you need in order to grow your martial arts school. To take some action in that direction.
That's why this offer also includes:
A free training module on the cheapest and most effective way to get students in the door from your website without spending a penny on ads.
A free training module on “The Paid Trial Playbook” - our unique process for enrolling paying students the first day they set foot into your school.
Plus, several pieces of training on how to maximize the growth of your school on your terms. These have only been available to our most elite mastermind members until now.
Having a website that consistently attracts students is one of the most powerful tools for growing a martial arts school.
In a controlled environment, with two exactly equal schools, the one with a website optimized to attract students grows faster and more consistently.
Here is short list of just some of the benefits that come from a consistent flow of new students:
Option to Hire and Pay Great Staff
(which means more time for you as the owner to work ‘on’ the school instead of ‘in’ the school)
Better Classes
(you know it’s more fun for the instructor to teach full classes - and that’s more fun for the students too)
Better Marketing
(having a consistent flow of new students opens up space in the budget to spend on attracting even more students)
Better Students
(it’s amazing what happens when you are not desperate to enroll students - if someone is not a good fit for your school, you can send them somewhere else without worrying about paying the rent.)
Stability in an Unstable Market
(in tough economic times, more people cut the extracurriculars - having a steady flow of new students offsets unexpected drops on the roster)
And so on... You get the point.
I want you to properly understand the main pillars of marketing your martial arts school so that you can use this framework to create consistency and security in your martial arts school.
There are three unique pillars of marketing a martial arts school:
If you can get each of these dialed in, you will stand head and shoulders above your competitors.
My goal with this letter (and in this website offer & training course) is to show you how I’ve helped hundreds of school owners do this, and enable you to model it for yourself. I have only made this available to private members of our programs who were happy to pay thousands of dollars to acquire the tools and resources because the ‘yo-yo’ enrollment rollercoaster their school had them in was exhausting for them.
These 3 pillars will help you go from “begging students to bring a friend and going to every community event available to beg people to try your school” to “attracting quality students to your school” with little to no ongoing effort.
Get off the hamster wheel of adding a couple students to lose a couple more and enjoy healthy, steady growth.
When I first started trying to grow a school it was exhausting.
We spent thousands of dollars on ads and countless hours trying to figure out the best way to get students signed up for classes.
Of course we started out by trying all the usual stuff…
(Begged students to bring a friend, marched in parades, set up booths, passed out flyers, had prize wheels at festivals, spoke at the public schools, ran birthday parties, left lead boxes in other local businesses…and probably more that I’ve just blocked out from the trauma.)
It was always “up & down” – there was never any consistency to growth - we were stuck.
It took a lot of years and tens of thousands of dollars on training, mentorship, books and events, plus another $1,000,000+ (not an exaggeration) on ads trying to figure out how to make this work.
And then almost out of nowhere, we cracked the code...
For the first time ever, we were enrolling new students straight from a simple website.
It felt so liberating.
If you haven't experienced that liberating feeling yet.....just wait...
Every day our school owners wake up with excitement, classes are fuller, energy is higher.
All because of one decision, in a single moment.
This letter will teach you more about enrolling students than many of the books and expensive courses — and THAT’S how you know how good this website and training will be :-)
Can I Show You How to Master THREE Key Pillars that will Help You Grow Your School Forever?
Remember we talked about the three concepts inside my training modules? Let’s tackle them in order.
Pillar #1
Having a Great Offer
We've tried just about every kind of offer you can imagine. Two-weeks for $29, 5 weeks for $55, free month, half price intro with free uniform, you name it, we've tried them all. The one that works, every time, 365 days a year?
The Free Week Pass.
One thing people worry about is…
Free weeks just attract a bunch of mat jumpers who only want something for free.
That's a myth - look at all the major billion dollar companies - Disney, Hulu, Uber, etc - they all offer free trials. Why? Because it gets people hooked on great things.
The way I always see it is:
It removes risk, and makes it easy for people who want to try it.
We've taught this to every member of our Programs.
It is so simple.
It’s a no-brainer.
Some martial arts school owners Say...
“I tried something like that on Groupon and it didn't work”
The truth is…
Groupon does attract freebie-seekers aka mat jumpers - that's a platform built for mat jumpers.
Here’s the proof…
We have the real data to back it up from over 425+ schools and over 33,000+ paying students collectively.
Some people ask:
How can I afford to give away a free week to everyone who walks in the door? I'll go broke!
Great question…
Read to the end and I'll show you how to let everyone who comes in for that free week actually pay to upgrade to a paid trial (which will also fund your ads immediately.) But first...
There is a specific way to do this...
... And I go through it in explicit detail in the new course that you get for free when you install our Student Magnet Website. But let’s go through the next pillar of marketing your martial arts school...
Pillar #2
Scheduling Intro Lessons
This is where EVERYBODY messes up...
This is where EVERYBODY makes mistakes…
Even the ‘gurus’ say you have to be a relentless follow up maniac. They tell you to call your leads every day, more than once a day, and keep calling them until they answer and either book an intro class or cuss you out.
But the truth is…
People don't respond to that kind of pestering anymore. Consumers are maturing, and especially moms, and they're just fed up with sales people bombarding them with phone calls.
In fact, we almost NEVER call any of our leads...
You might be wondering:
So, I’m just supposed to ignore the leads?
Another Great question…
Well, even though we never call any of them, about half of them book an appointment to come in for an intro lesson.
How?
Simple. They will book an appointment one of 2 ways:
They either book it themselves through our simple calendar link that we send them automatically via text message (also included as part of our Student Magnet Website), or via text message reply.
Please take a couple seconds to self-audit:
Would you like your website to pay for itself?
Would you like to easily make quick edits to your site without waiting around for a “web-guy” to make simple changes for you?
Would you like your website to show up in searches without paying for ads?
Would you like to be able to communicate with your leads via text, email, social messenger and phone all in one place?
Do you want to get new students from your website consistently?
If you answered yes to any of these questions, I believe that the Student Magnet Website will be an incredibly valuable tool for you. If you answered yes to ALL of them, this is a NO-BRAINER… and we haven’t even shared the best part!
Pillar #3
Upgrading Paid Trials on Day One
This is where the MAGIC happens.
Once you’ve learned how to use The Paid Trial Playbook you have the equivalent to a license to print money and enroll students on-demand.
Getting people in the door is great, but if they never pay for lessons, it’s kinda pointless.
I remember the moment when the light bulb clicked over my head, and it changed the way I did marketing forever:
One month we spent $600 on ads, and within that same month we collected $670 dollars from paid trials alone. I looked at the process and realized a couple key things:
We had never had that many leads from another offer
(we were advertising the free week pass)
We had never collected that much cash from cold leads
(we were simply giving everyone who came in for the free pass an option to upgrade to a paid trial with a free uniform.)
There are A LOT of ways to get people in the doors and even more strategies for selling paid trials…
But this combination of offering a Free Week Pass at first, and then, after the first class just giving the option to upgrade to a paid trial with a free uniform was by far the most profitable, and the EASIEST method we ever used.
But some martial arts school owners have said:
I don't want to be slimy or try to sell someone something. If they come for a free week, I want to honor that. I'm not good at sales.
The Truth...
When you implement The Paid Trial Playbook the right way it never feels slimy --
Essentially, at the end of class, you just let them know that you have 2 introductory offers:
A Free week in street clothes…or…
A full month for $67 with a Free uniform
When you offer this correctly, just about everyone (literally 90% or more of your intros) will upgrade to the paid trial.
Maybe you’re worried…
People will have a bunch of objections or excuses because they came in for the free week and now you're asking them to pay for something.
I understand why you might think that, however…
When you do this right, the way I’m about to lay out for you below, you will get ZERO objections.
No one will say they need to:
talk it over with the spouse
look over the budget
check the calendar
or any of the other stuff you're probably hearing all the time.
It's too easy!
Here is what the conversation sounds like...
After you’ve finished the FIRST lesson with the student, call mom or dad over to the floor or approach them immediately.
You say to the student:
“Alright [student’s name], you’ve done a good job (high-five). Did you have a good time in class today?”
He or she will say “YES!”
Awesome! Come over here I want to see if this is the right size...
(Then, pull out a brand new uniform and hand it to the student.)
Is that going to fit? (If you have the option for them to try it on, even better, but not required)
He or she will say “Yes!”
Perfect. Here’s what I want you to do now: Remember how we talked about paying attention? Okay, so stand at attention, and now I want you to turn to your mom and ask her for permission to join the school.
(This shows mom you have control...now wait for him to turn and ask mom, and wait for her to give permission)
Then you turn to mom and say:
"Okay, I see that you’re here on the Free Week Offer, and that’s great. Little [student’s name] can come in wearing his/her street clothes or work out gear, and participate in the class all week…no problem.
We also have another offer going as well, and I think it's a better offer, but I’ll let you decide Mrs. Smith.
This one is $67 for a whole month long trial and it comes with a free uniform, so little [student’s name] will feel like part of the class, and he/she gets a whole month to try it out and see how he/she likes it.
So it’s really up to you, you can do the free week in street clothes or you can do the $67 dollars for the month with the free uniform so little [student’s name] feels like part of the class, and you can go home with the uniform tonight (then point to the student already holding or wearing the uniform).
Which one is better for you?”
Once you get used to this, almost everyone will choose the paid trial.
I can tell you exactly how long it will take to create an "unlimited marketing budget"
Big promise? Yes — but it’s true, if I know a few things:
How much are you (or should you be) charging?
How many students quit on average per month?
What are your growth goals?
Inside the free training that you get when you sign up for a Student Magnet Website, we have a section that will train you on the math and the metrics to achieve an unlimited marketing budget.
We talk through the demographics of your area specifically in order to determine how much you should potentially be charging, how much of that new trial revenue you're collecting from the website you should allocate toward paid ads based on your specific goals, and what you should expect from the ads you run.
If you can create a flywheel of cash flow from your ads, you win the game of marketing. In other words, if you can spend $1 on ads, and get at least $1 back from those ads within a month, you win. I’ve taken a snippet from the course to actually walk you through this calculator.
In the video you can see the math and whether you buy this website and training or not, you will get clarity & value just by reading the page and watching the video.
Ad Budget Game Plan Calculator
You’ve read the page, watched the video, and are likely very serious about getting your Student Magnet Website and the training it comes with.
I’m known for being transparent and honest even when it hurts me, so here goes:
This does not make any sense financially for us to sell for $97. OR $997… or $3,000. It is the culmination of what I’ve spent hundreds of hours and tens of thousands of dollars figuring out the hard way. It will unlock your understanding of concepts that, frankly, very few marketers know, and even fewer martial arts school owners will ever know.
But my commitment is (and always has been) to help school owners and when it comes down to it, I believe this training will equip you to achieve the most important thing in your life & school: freedom.
To make it even easier to get value from, though, we’ve included some amazing bonuses that are only available here on this page. Let me walk through everything included right now.
THE PRODUCT:
A Fully Customizable and Completely Optimized Website For Student Attraction
A Fully Functioning Calendar System, complete with Automated Appointment Reminders
A Complete Back-end Communication Hub Capable of:
2-way Texting
2-way Emailing
Inbound and Outbound Call Recording
Google Business Profile Chat Integration
Facebook™ Messenger Integration
Instagram Messenger Integration
Six Modules of Video Content...
Six modules of video content so you can easily customize the website to fit the culture, brand and feel of your school, and then get people to visit the site, get excited to learn more about your school, book intro appointments, and ultimately become great students.
Full-Time Support Team at your Beck and Call...
Sometimes even the simplest technology can be confusing. Even though we have made setting up the site very easy and user friendly, we have a full-time support staff eager and ready to help you get your website up and running as fast as possible.
THE BONUSES:
The Paid Trial Playbook Training
In 2020, I wrote a book called “The Paid Trial Playbook.” The book walked through in-depth training on the ultimate strategy for enrolling paying students on day one.
Additionally, I recorded an accompanying value packed video training covering the philosophy of the upgrade process, why it works, how to apply it to your school and the full script run through and breakdown.
The only people who have had access to this training in the past have paid thousands of dollars to be part of one of our coaching programs — you get it for $0, included as a bonus today.
NUMBER TWO
Google Business Profile Mastery
What if you could leverage the most powerful tool in the world for free traffic without having to pay some guru to set it up for you?
Back in 2019, I paid some of the world's top experts in SEO (Search Engine Optimization) to teach me how to get traffic to a local school’s website. Guess what I learned.
They all leverage ONE secret weapon that is responsible for 90% or more of the website traffic a local school can get. That tool is called Google Business Profile (formerly known as ‘Google My Business’) and there is a very specific way to set this up to maximize the traffic it sends to your website.
To be honest, before I had this knowledge I believed that the only way to get new students was through paid advertising. After I saw the results this one single tool was responsible for, it changed my world.
This is the first time I’ve EVER shared this outside of our highest level training programs. You can’t buy it anywhere — but I’m throwing it in here, for free.
Reputation and Review Management System
Social Proof, reviews, and ratings play a huge role in student enrollments, and believe it or not, they even affect your website’s ranking in searches.
The Student Magnet Website includes a fully featured Reputation & Review Management system on the back-end. Other platforms that offer similar features charge between $30 to $300 per month. But, you do not have to pay extra for this incredible feature. I am including it when you sign up for the “Student Magnet Website.”
Done-For-You Follow Up Ninja Automations
Having a great website that gets traffic and leads is one thing. Turning those leads into paying students is another.
We’ve taken away all the guesswork and pre-installed all of our winning Follow Up Ninja lead nurturing automations directly into the Student Magnet Website for leads, appointment reminders, missed appointment follow up campaigns, and more. Every campaign can easily and quickly be customized to match your school’s culture and brand through our unique Follow Up Ninja platform.
And one more thing...
Until we "come to our senses" and take this page down, I’ll sweeten the deal by throwing in a bonus that is so cool I’m not even sure I want to mention it here…But I will say this much:
Our core coaching program is called “The Student Magnet” and it’s an in-depth training on everything a martial arts school owner needs to run a successful ad campaign.
One of the most valuable parts of that program is our Ad Budget Game Plan Calculator. In this training and interactive tool, you can access real data on how much you can charge for tuition and trials based on your local demographics, as well as a detailed monthly breakdown of exactly how much you should spend on ads to reach your goals, and what you can expect to get from running those ads.
It’s an incredibly powerful exercise that brings an enormous amount of clarity to your marketing and growth plan. You don’t need to pay thousands of dollars to join a mastermind and get this training… it’s included for free today when you purchase the “Student Magnet Website.”
Why am I including all of this?
For a limited time only, right here on this page, my “Student Magnet Website” and all the bonuses are all included for one time limited price...
$97
You get 30-days to see if this is a good fit for you, and then it’s just $97 per month after that.
Cancel anytime, for any reason.
No hidden fees in the fine print, or anything like that. And no obligation to stick around or to buy anything else from us, ever. Although you might want to after you see how good this is.
My goal with this product is to create a relationship. Once you sit down to study this material, there is a good chance you will come back to deepen the relationship.
Many of the martial arts school owners I’ve helped over the years, started with me because of a product just like this one. Implement, see results, then come back for more!
Regardless, you are covered no matter what. You aren’t risking a penny.
Backed By the Best
Guarantee Money Can Buy
It’s important to make sure you know, everything you see in my offer today is 100% backed for the next 60 days.
That means, I personally pledge you will never find a simpler, more sound, or easier to implement system to attract students with a website — other than perhaps my higher level programs.
If you decide I’m wrong about that, you can call or email us any time (contact information below) in the next 60 days. Even if it’s Sunday morning while I’m at church, I will get you your money back immediately. No questions asked.
In fact, you can even keep the trainings. Consider them my gift to you for trusting me with your time.
Still Not Convinced? Call or Text One of My Advisors Now at
(404) 609-0397
They are standing by to help you start this journey…
Within minutes of filling out the secure order form on the next page, your bonuses & site will be waiting for you in your email inbox.
P.S. - In case you're one of those people who skips to the bottom as soon as you open a page...
Here's what you're getting instantly when you grab your Student Magnet Website today!
Here's what you're getting instantly when you grab your Student Magnet Website today!
A Fully Customizable and Completely Optimized Website For Student Attraction
A Fully Functioning Calendar System, complete with Automated Appointment Reminders
A Complete Back-end Communication Hub Capable of:
2-way Texting
2-way Emailing
Inbound and Outbound Call Recording
Google Business Profile Chat Integration
Facebook™ Messenger Integration
Instagram™ Messenger Integration
Six modules of video content so you can easily customize the website to fit the culture, brand and feel of your school, and then get people to visit the site, get excited to learn more about your school, book intro appointments, and ultimately become great students.
Full-time support staff eager and ready to help you get your website up and running as fast as possible.
The Paid Trial Playbook Training
A value packed video training covering the philosophy of the upgrade process, why it works, how to apply it to your school and the full script run through and breakdown.
Google Business Profile Mastery
How to set up and optimize your Google Business Profile so that it sends you Free quality traffic.
Reputation and Review Management System
Fully featured Reputation & Review Management system on the back-end.
Done-For-You Follow Up Ninja Automations
Pre-installed winning Follow Up Ninja lead nurturing automations directly into the Student Magnet Website for leads, appointment reminders, missed appointment follow up campaigns, and more. Every campaign can easily and quickly be customized to match your school’s culture and brand through our unique Follow Up Ninja platform.
Ad Budget Game Plan Calculator
Access real data on how much you can charge for tuition and trials based on your local demographics, as well as a detailed monthly breakdown of exactly how much you should spend on ads to reach your goals, and what you can expect to get from running those ads.
All for Just
$97
per month -- cancel anytime.
And backed by an iron-clad 60-day money back guarantee!
This offer is available for a limited time ONLY - it's too good to keep up forever!
But that is NOT to cause a panic or a “buying frenzy” of less-than-qualified prospects.
If you don’t already have a martial arts school, this is not for you.
If you are uncommitted to growth, this is not for you.
If you do not genuinely help the students you work with, this is not for you.
If, on the other hand, you are a motivated martial arts school owner who wants to create a healthy, profitable, martial arts school that allows you to do what you love and make a great living doing it – purchase this right away… before we hit our maximum and discontinue it.
Everything you see in my offer is yours to keep no matter what.
To Your Success,
Jon Evans
Founder, The Student Magnet
Still Not Convinced? Call or Text One of My Advisors Now at
(404) 609-0397
They are standing by to help you start this journey…
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Need Help? Call or Text One of My Advisors Now at
(404) 609-0397
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